|  | |
FORESTERS'
TIPS, TECHNIQUES,
AND
TRICKS OF THE TRADE | | |
SELL YOURSELF
Foresters need to sell themselves! There is too much adverse publicity around. And choose your time
carefully when to do
it. DFID's Forestry Initiative started from an opportunity to put forward forestry's case. An eye-catching
coloured
supplement was judiciously produced, that did indeed catch the eye of the then Prime Minister. £100M
resulted. Then the
problem was to know how to spend it!
|